Home / Guides

GBP guides by vertical

How-to, cost, checklist, and category guides for 25 local service verticals. Every guide is vertical-specific — plumber advice differs from dentist advice.

How-to guides

Step-by-step GBP optimization tutorials by vertical.

Plumber how to Dentist how to Chiropractor how to Auto Repair Shop how to Real Estate Agent how to Hair Salon how to Law Firm how to Electrician how to Hvac Contractor how to Accountant how to Roofing Contractor how to Landscaper how to Pest Control how to Moving Company how to Photographer how to Veterinarian how to Physical Therapist how to Dermatologist how to Restaurant how to Cafe how to Gym how to Med Spa how to Optometrist how to Locksmith how to Tattoo Artist how to

Cost breakdowns

What local SEO actually costs in 2026 by vertical.

Plumber cost Dentist cost Chiropractor cost Auto Repair Shop cost Real Estate Agent cost Hair Salon cost Law Firm cost Electrician cost Hvac Contractor cost Accountant cost Roofing Contractor cost Landscaper cost Pest Control cost Moving Company cost Photographer cost Veterinarian cost Physical Therapist cost Dermatologist cost Restaurant cost Cafe cost Gym cost Med Spa cost Optometrist cost Locksmith cost Tattoo Artist cost

30-point checklists

Complete GBP checklists by vertical.

Plumber checklist Dentist checklist Chiropractor checklist Auto Repair Shop checklist Real Estate Agent checklist Hair Salon checklist Law Firm checklist Electrician checklist Hvac Contractor checklist Accountant checklist Roofing Contractor checklist Landscaper checklist Pest Control checklist Moving Company checklist Photographer checklist Veterinarian checklist Physical Therapist checklist Dermatologist checklist Restaurant checklist Cafe checklist Gym checklist Med Spa checklist Optometrist checklist Locksmith checklist Tattoo Artist checklist

Category guides

The right primary + secondary categories by vertical.

Plumber categories Dentist categories Chiropractor categories Auto Repair Shop categories Real Estate Agent categories Hair Salon categories Law Firm categories Electrician categories Hvac Contractor categories Accountant categories Roofing Contractor categories Landscaper categories Pest Control categories Moving Company categories Photographer categories Veterinarian categories Physical Therapist categories Dermatologist categories Restaurant categories Cafe categories Gym categories Med Spa categories Optometrist categories Locksmith categories Tattoo Artist categories